Clear vision.
Honest pricing.
We started Optica because buying prescription glasses should not require a second mortgage. Great frames, great lenses, delivered to your door.
Tired of paying £300 for a frame and lenses
Our founder, after being quoted £380 for a single pair of glasses at a high-street optician, went home and spent three months researching the supply chain. The frames cost the retailer £18. The lenses, £22. The rest was retail margin and rent.
Optica was born from that frustration. We built direct relationships with frame manufacturers in Italy and Japan, set up our own lens lab, and decided to pass the savings on — not keep them.
No showrooms. No middlemen.
Every frame is designed in-house and manufactured by the same factories that supply some of the biggest names in eyewear — just without the logo premium. We keep our SKU count tight and our inventory fresh.
Our lens lab is run by qualified dispensing opticians who review every prescription order. When your frames leave us, the lenses are ground, fitted and quality-checked by a human — not an algorithm.
Our values
Radical transparency
We publish our frame costs, our lens costs and our lab margins on our pricing page. You should know exactly what you are paying for.
Quality without compromise
Lower prices should never mean lower quality. Every lens is inspected before dispatch, and every frame carries a 2-year warranty.
People-first service
Our opticians are available by email and live chat. We never use bots for prescription queries — a real person reviews every order.
No-fuss returns
365 days, no quibble. If your frames are not right for any reason, we send a prepaid label and process your refund within 48 hours.
Responsible sourcing
We partner only with factories that meet ISO 9001 quality standards and who pay fair wages. Sustainability is a journey and we publish our progress annually.
Designed in Britain
Our design studio is based in London. Every frame begins life as a hand sketch, moves through CAD and then through a physical prototype before we commit to production.
How we got here
The idea
After being quoted £380 for a single pair of prescription glasses, our founder spent three months reverse-engineering the eyewear supply chain.
First frames
We launched with 8 frame styles and a direct partnership with an Italian frame manufacturer. 400 pairs sold in the first month.
Our own lens lab
We opened a small lab in Manchester staffed by qualified dispensing opticians. Prescription turnaround dropped from 14 days to 5.
Blue light range
Launched our blue light filtering collection after 18 months of testing. Named one of the UK's top DTC optical brands by Retail Gazette.
10,000 customers
Passed the 10,000-customer milestone with a 4.9-star average rating on Trustpilot. Expanded to 50+ frame styles.
Today
Still independently owned, still obsessed with keeping prices fair and lenses perfect. Working on our first titanium collection.
Experience it for yourself
Browse our collection and configure your perfect pair in minutes — lenses included at the base price.
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